Focus Method Training
The average pro-life pregnancy center conducts 229 pregnancy tests and saves 60 babies per year. Prior to it’s development, the center that later developed the Focus Method, saw 39 women choose life in 2006. While each life is priceless, the center knew they could and needed to do better. The discontent drove them to collectively fast and pray for 40 days during the spring of 2006. In 2007 they discovered a new, linear, patient process that is now called the “Focus Method.”
The new process transformed every aspect of operations and the results were nothing but miraculous. The center began to see the right women (those at risk for abortion), at the right time (when they were pregnant), with the right message (truth leading to life). Within one year of implementing Focus, the number of women choosing life jumped from a 5 year average of 68 to just under 300. Last year, 2,124 pregnancy test patients were served, 97% of whom were at risk for abortion and over half at high risk. Of these women, 84% that were pregnant chose life. The Focus Method works! We are unaware of any other patient process that has the measurable success in terms of drawing abortion minded/determined women into the center and equipping them to make a choice for life.
The SperaVita Institute desires this success to be duplicated in every city across the nation. This is why we offer comprehensive training in the Focus Method, a proven 15 step patient process.
The training features three training modules:
- The Executive Training covers Strategic Planning, Organizational Health, Board Relationships, Fundraising, Marketing, Performance Metrics and Continuous Improvement.
- The Patient Resource Training is for the staff member who trains all of your Helpline, receptionists and advocate staff and volunteers. The training includes the scripts, forms and scheduling patients for the 15 step linear patient process.
- The Medical Services Training is for the core staff member or leader of you medical department, possibly your nurse manager. The training includes the scripts, forms and the patient process related to the medical services being provided (or will be provided) to the patient, i.e. pregnancy tests, limited STD testing and limited Ultrasound.
All elements of Focus (Marketing, 15 Step Patient Process, Follow-up and Database) are designed to work together as a whole to effectively reach and serve abortion-minded, abortion-determined and at-risk women. Each phase of the Patient Process is intentionally designed to flow seamlessly with other phases…from Marketing, to the Helpline Script, to the Advocate, Nurse and Sonographer Scripts, to the Repeat Visit, and the Follow-Up Contact. The Focus Method is also compatible with telehealth and mobile units.
Following a four-day on-site training, The SperaVita Institute also provides a year of implementation coaching as well as ongoing connection with our network of cutting-edge, like-minded centers and clinics across the country. Trained centers also have the opportunity to be certified in the Focus Method as Centers of Distinction. Our goal is to have 250 pregnancy centers trained in the Focus Method and over one million lives saved by 2030.